Friday, December 5, 2008

Creative Brief – Coming Home

Title - Home Sweet Home, Coming Home

Overview - A story of a toy beaver which got lost and due to the care and determination of my family, is found again.

Audience - People who had childhood toys that they cherish; people who can relate to the strength of family unity and how they will go out of their way to help you, even if the situation seems bleak.

Key Message - I want the audience to understand the value of family and not giving up, even when things seem out of your control. My mom could've easily went and told me that it was just a toy, but they stayed with it and kept on looking for the lost beaver. Determination and family unity can go a long way.

Content Planning
- The images will be small, simple sketches that will be done on tissue paper, giving a childlike, instantaneous feel to the video. It will be filmed with someone flipping the pages, matching the narrative with the images.

Resources
Background music is John Mayor – New Deep.

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