Project 2 Brief – Every Few Hours or So

The final title of the film is "Every Few Hours or So", a reference to the frequency of making tea. Previous working titles include Tetley and Caffeine.

Audience
The intended audience of this film are people who are interested in the often forgotten details of everyday routines, displayed in an interesting and visually appealing manner.

Message
The message or purpose of this film is to bring attention to the activities that we take for granted, or do not put much thought into; things that we do out of habit, routine, or without thinking about. The concept of speed is also implemented, referring to the speed and efficiency in which we do things that are routine.

Content Planning
The purpose of this short film is to explore the details and complexities in which we go about our everyday routines and habits. The subject of making tea was chosen because it is a personal habit of mine when I am at home. The process of making tea will be broken down into steps that will be matched with the numbers in the countdown, which will convey a sense of order, rhythm and even urgency to the usually uneventful process. Instead of video, the film will be created using still images, blended together to create the illusion of movement. This gives the film more interest visually and adds another layer in between the reality and the final product, which allows the viewer to see the process from a fresh perspective. The lack of colour is also used as another layer, to draw more emphasis to the textures, shapes and details, while also creating a consistency in the images.

Bibliography

Cup stirring
http://www.freesound.org/samplesViewSingle.php?id=26478

Countdown sound
http://www.freesound.org/samplesViewSingle.php?id=42812

Visual/Conceptual References
This concept was influenced by my family, and the almost identical things regarding food that we go through everyday. Also, the large collection of empty cups I have amassed beside me.